Goose Island Brand Story Communication
We had some beautiful images to work with which Goose Island had taken in the Maldives, these showcased their Spring Summer 2020 stock fantastically. We initially worked closely with Karen Hutchings, Creative Director to discuss layout and main topics that needed to be covered.
The distribution of the Brand Story would mainly be at wholesale shows, therefore the booklet had to be light and easy to transport back to stores. We achieved all of these measures and it was great to see the finished product in use at Pure in Feb this year.